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FREQUENTLY
ASK
QUESTION
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Q. What is URBANMEDIAONE?
A.
URBANMEDIAONE is a 501(c)3 not for-profit organization committed to
educating the community about our public airwaves by bringing
local, independent programming, and generally
furthering the causes of localism, diversity, and independence in
broadcasting. to bring a new music- and arts-focused community radio
station to Chicago. |
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Q. What exactly do you have to do to get a new radio station?
A. We’ve launch a web-based version of
the station in late 2000, so we just need to build our studios and fill out our
volunteer and on air staff. But a broadcast signal is a bit harder to get.
To do this, we have to get Congress to pass a bill called the Local Community
Radio Act. And we have to get the FCC to make a rule change that would open up
more dial space for new low-power FM (LPFM) stations. Both of these things are
moving right now, so we feel good about our chances to start operations late
2009 early 2010! |
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Q. Why can’t you just buy a station
A. There are no radio stations
available in Chicago, and if one were to become available, it would cost
tens of millions of dollars. But when you apply for a new low power FM (LPFM)
license (assuming licenses are available), it costs almost nothing. |
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Q. Will I be able to hear your station’s broadcast
all over the city? In the suburbs?
A. Our webcast, of course, will
be able to be heard by anyone with web access and speakers anywhere in
the world. As far as a potential broadcast, LPFM is by its nature, low
power. Licenses range from 10-100 watts. To give you an idea of that, a
station like WKKC or WHPK is 250-100 watts. We’re hoping for 100 watts,
and we’re trying to figure out a placement that would best allow us to
reach the most likely chunks of our audience, but we will not be able to
cover the entire city or the suburbs with the broadcast. |
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Q. Then why a Low Power FM station? Why not go for full power?
A. For much the same reason explained in the
question
about buying a station. There are no full power stations available, and
if there were, they would cost millions of dollars. Even if licenses
were available to apply for, there are large costs involved in applying
and setting up a full power station. In contrast, a LPFM station costs
nearly nothing to apply for, and can be set up relatively cheaply. Yes,
it would be great to have a strong signal that would cover all of the
city and suburbs, but it’s not realistic. |
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Q. Other towns have LPFM stations. Why not Chicago?
A. As the law governing LPFMs was written back
in 2000, no big cities are allowed to have LPFMs because Congress
accepted the argument from the (NAB) National Association of
Broadcasters that LPFMs would cause interference with full-power
stations in cities, because the dial is too crowded. But the FCC
commissioned a major independent study (the MITRE report) after that,
which showed that LPFMs do NOT cause interference. Now we need Congress
to change the law to allow LPFM stations in cities. |
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Q. What about translators? I’ve heard they’re an
issue as well. And while we’re at it, what exactly is a translator
anyway?
A. A translator is a
transmitter and antenna put in place to transmit a signal from a distant
station. Translators were supposed to be used to make sure a local radio
station wasn’t “jumping over” any of its coverage area. But translator
licenses have been misused over the past decade, with stations using them to
build national networks. There are a dozen translators in Chicago, doing
absolutely no local programming, and taking up space on the dial that could
be occupied by new, local LPFM stations (translators and LPFM stations use
exactly the same transmission equipment, yet Congress elected not to
regulate translator licenses in big cities, while prohibiting LPFMs!). Most
of the translators in Chicago are retransmitting religious programming from
a single station in northern California. We are asking the FCC to change
this rule, and they are considering ways to do it. They already have decided
to reduce the number of translator licenses a company can apply for. |
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Q. When will you get a station? And where will it be?
A. A web version of the station is available now, hopefully around December
2009 We'll have a new WJPC FM studio in Bronzeville. Assuming we get the
rule's changed the, FCC would announce an application window for new and old
applicants that applied in 2000 like(Urbanmediaone/WJPC
FM(Southside)CHIRP(Northside), and Radio Arte 90.5(Pilsen-near westside)
LPFMs, and we’d submit our application. We don’t know when that would happen –
it depends on what Congress does, and then on how quickly the FCC acts. And
of course the FCC is the ultimate decision-maker. They would have to
evaluate our application and determine whether there is room for us on the
dial. |
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Q. Why should I care about radio anymore anyway? There
are lots of other options.
A. The death of radio has been declared many
times. But even now, 75% of all Americans listen to the radio at some point
every single day. Most people who have left radio entirely, or who have cut
back on listening, have done so because of the increase in commercials, the
lack of variety, the repetition of music, and the disappearance of localism.
Part of radio’s mission is to serve the local community, and broadcast in
the public interest. Radio is intimate – it’s with you in your car, your
house, wherever you want it. It’s affordable and accessible. It’s quick,
able to tell you what’s going on almost the moment it happens. At its best,
radio is connected to a single community in a way that the internet,
satellite radio, and even television never can be. Community radio is all
about localism, diversity, and adventurousness in programming, and it’s
non-commercial. Many people listening to community radio tell us they had
“given up” on radio until they discovered the station. Our goal is to create
a station that you’d actually want to listen to, free of commercials and
repetition, and replete with great music, a real focus on Chicago, and
interesting views you can’t find anywhere else on the dial, all brought to
you by people with a true passion for great radio. |
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Q. If you don’t have a station yet, why are you
fundraising?
A. We need to fund the costs of renting
space, building out studios, purchasing equipment, and paying bills.
Additionally, we need to be in a good position to be able to commission
an engineering study to reapply for a license once an application window
opens. Once our application is accepted, we need to have money in place
to purchase a second transmitter and antenna, and to transition
our web studio to a broadcast studio. We hope to raise $30,000-$50,000
over the coming year. |
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Q. What can I do to help?
A. Call your Congress members
and ask them to support the Local Community Radio Act. Visit
Congress.org to find contact information.Cheek www.wjpcchicago.com for
updates.Make a donation* to wjpcchicago.com to help us in our
efforts to start building station and eventually get a new
broadcast station.*Donations to wjpcchicago.com are not yet
tax-deductible. We’re still working on tax-exempt status.
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